Display-easel.



C. T. FRANKS.

DISPLAY EASEL. APPLcmioN mio Aue.22. 191s.

2 SHEETSfSIdEET 2.

Eatene Feb. 25, 1919.

WL @40W 3mi 91M.

CLARENCE T. FAIRBANKS, OF CHCAGO, ILLINOIS.

msPLAY-L'ASEL.

Specification of Letters Patent.

Patented Feb. 25, 1919.

Application filed August 22, 1918. Serial No. 250,923.

lle ity known that I. tmunrstn T. Faniluxks. a eitizen ot the tinited States. residing at (lhieago. in the county ot' @ook and State of illinois. hare invented eertain new and uset'ul improvements in iisplayllasels. ot' whieh the following is a spet'ilieation.

My invention relates to improvement-s in" easels. and is partienlarly adapted to he attaehed to the haelt ot' advertising or display eards.

Although my aisel is particu'lariy adapted to he used iu eonneetion with enlarged re'- produetious otl bottles. raus. eontainers. ete... gi ving the. natural rounded appearanee ot' the aetual objet-ty illustrated. nevertheless. it' is apparent' that it is also uset'ul t't any t'orm oic display. iu View oi the't'aet that it eau he euri'ed or flexed, mueh or little. aeeording to t-he individual eonstruetion employed. The asel is preterahly so eonstrueted that. it ean he. t'oldnd tlat t'or shipping purposes. and when opened out or adjusted it will liex or eurre the front memher to whieh it. is at' taehed thusl making it rigid. so that it. is passihle. to eonstruet or mlaiiut'aeture a large display on t'airly light eardlamrd. or analogous material. whieh, when llexed. l means. ol my improved easel. is as rigidas it made of a llatpieeey of heavy hoard. l

lleuee. it'l wil-l he see-n that the objeets ot my iu\"eution are to provide an easel eonstruetion ot' the elass deserihed whit'h will enable tlie use ol a lighter weight, of eardhoard than in the ease of a display eon- -strueted otl lateardhoard to provide a oonstruetion in whieh the Jfronty member o1 tho display is so shaped that it cannotI heud over lmekward as in the ease ot' a tiat. trout meinber; to provide a eoustruetion whieh may ho t'olded flat lor shipping purposes and whieh may he quiekly and eoureniently opened np and adjusted in operai-ire positiong to provide an improved eoustfruetion whith shall he extremely rigid and' permanentliy maintain the. desired shapey when on display; to providey a eonstruetion whieh will vnotJ he. readily tipped over or displaeed hy accidents or mishandliug; to provide -an inexl'iensive, eonstriu-tiou of simple.. neat. and ellieient de.-

sign whieh may he, manut'aet-ured rapidly..

and eeonomieally 'hy means Qt ordinary well known manutaeturmg apphanees 'and proeesses; and. in general. to provide an 1mprored easel of the character referred to.

1n lthey drawings. which illust-rate a specific embodiment. of my invention as applid to an easel designed tosiinulate the appearance. ot' a magnitied hott-le containing` a drug o1" other nierehandise- Figure 1 is a front elevation of thev easel when in 't'olded eondition:

i ig. 2 is a rear elevation ot' the saineeasei;

Fig. is a seetion taken on the line 3--3 of Fig. 1; i

Fig. l is a planviow ot' the up t'or display purposes;

Fig. 5 is a section taken on the. line of YFig. Jr; and

Fig. is an elevation ot a modified forni ol' eonstruetiou.

Referring to the drawings. 1() represents asingle sheet` ot' cardboard or similar inaterial eut out in the shape neeessar tosinnilate or display the artiele heing advertised. and. it' desired. haring its t'aee printed with an enlarged reprmluetion ot' the printed 1natter on the label of the hottle or eont-ainer easel when set whieh the easel is designed-to simulate.

The hat-k inemher 11 ot the easel eoniprises a single substantially reetangular sheetl of rardhoard. rlhe sai`d hatkmemher 1,1 is united to the edges ol opposite rertieally eX- tending marginal side portions ot' the frontI 10 hy gluiug't-he marginal strips 1; and 13 ot the hack member to the haek surfaeey or' the t'ront meniher 1t). Vin order to eause lthe.l haelt member l1 to readily assume the proper posit-ion when the easel is set up. the said haek portion is seored at the marg is ot' the glued portions 1; and 13.for inst-ance as shown at 14 and 15. the, eenter line-'ot'l the, haelt member being also seored. as shown at 1G. for a similar purpose.

rl`he easel when not set. up. that is to say when it leaves'the factory. is in collapsed or Jfolded condition. as shown in Fig, 3. so that it oeeilpies a minimum amount of space. iVhen is desired to set. up the Ieasel. thel front aud hack members are, pulled apart or separated t-o eause the easel tYVassu'me the shape. indicated in Figs. J, and 5. The spaeed apart relation ot the haelt' menxher 11 andthe front member 10 is maintained ln' meansl ot' a pair ot' symmetrieally disposed lugs 17 and 18 whieh are. struck out tromthe material ol' the bark memllier 1l. the horizontal edges 19 and 20 ot' the said lugs. whith form theI union hetweeu theI lugs and the hack niember, being scored so that the said lugs will scored, has considerable resi `bend down readily into a, position substantially horizontal and at right angles with the main portions of the back member 11. Preferably, the outer free edges of the lugs 1T and 18 are curved, as shown in Figs. 2 anda, so that. when the said lugs are bent down` as shown in Fig.-4,`the said free edges will Substantially tit the concave rear surface 0f the front member 10. It is of course understood `that the front member 10, which is not liency, thereby causing it to try to assume its original flatshape, pressing strongly against the curved front edges ot' the lugs 17 and 18 and main` taining them by friction in the desired bent relation.

It will be understood that when the easel is set up or opened out, as just described` the bottom edges of the front member 10 and the back member 11 are located in the same horizontal plane, so that the easel will stand in an upright position when placed on a smooth level surface, such as the top of a counter or show case. lf it is desired to secure greater stability, an angular lug 21. may be struck out, of the lower part of the back member 11, while still being integrally united to the back' member 112` by means of the scored' union 79 the said foot member 21 being bentor swung ont to the' position shown at in Figs. 4 and 5 when `the easel is set up.

For convenience in separating the/back member 11 from the front member 1() and for manipulatingfthe"brac-ing lugs 17 and 18, a pair of finger holes 24 may be punched in the back member 11:r I

In Fig. (i I have shown a sliglrtlyy different construction. where, instead of using a single pair of bracing lugs 17 and 18 at the center of the easel, I employ two spaced apart pairs of lugs 25 and 2G, located at the top and bottom of the easel, respectively. llt is of course obvious that in the case of an extremely tall easel, additional pairs lot lugs may be employed, if an extremely rigid construction is desired. 'y

`Inasmuch as the described details ofcoustruction ma-y be modified considerably to suit individual requirements, without sacrifi of eiicieney, the said details are intended merelyto illustrate a specific application of the invention, thescope of which should be determined by reference to the appended claims.

I claimk 1f A Ydisplay easel, lcomprising a front.

flexing member. and a back scored member marginally united to opposite vertical sides of the front member1 and a spacing lug connected horizontally to said back memb arranged to be bent at an angle thereto to enit will be' understood that gage the front member and maint-ain the lattcr in a rigidly curved or flexed position.

2. A display easel, comprising a front. fiexing member and a back scored member marginally unitedto opposite vertical sides of the t'ront member, and a pair of spacing lugs connected horizontaltv to said back member and arranged to be bent at an angle thereto to engage the front member and maintain the latter in a. rigidly curved or tiexed position.

2j). A display easel, comprising anupstanding t'ront flexing member and a back scored member marginally united to opposite upl'ardly extending sides of the front member. the intermediate portions ot' said back meinber and said front member being capable of being separated by outwardly bending both portions, and a. lug back member horizontally connected and apablo of beingjbent inwardly at an angle to said member into the space between .said portions to maintain the front member in a rigidly curved or flexed position.

4. A display easel, comprising an upstanding front, ficxing member and a back scored member marginally united to opposite. up-

.j wardly extending sides of the front member. the sides of said'back member being scored adjacent said marginal unions to form hinges for said back member. and a vertical score being in the center of said back member so that when said back member is bent outwardly it forms two flat surfaces angularly connected at said score. t'rom which surfaces shaping lugs are struck out.` horizontally connected. aboutgthe center ot' easel. and capable ot' being bent inwardly .at an angle to -said member into the space between said front and back members to engage the front member and maintain the latter in a rigidly curved or flexed position.

5. A display easel` comprising an upstanding front tiexing member and a back scored member having opposite sido edges united to vertically extending side edges ot' the front member, said back member being scored vertically in the center, so that when the intermediate portionsl of said back and front are separatml by bending both outwardly, the back member forms two Hat surfaces angularly connected at said score and from each surfacel of said back member a` lug is struck out. horizontally com'iected and capable of being bent inwardly at an angle to said member said lugs ha ving their opposite free edges shaped to tit the inner surface of the front member when latter is cnrif'ed or fiexed, and the said lues being .maintained in bentV position by the rcsilienev of the front member.

CLARENCE T. FAIRBANKS. 

